Following online consultations and an on-site visit, an Italian client placed a bulk order for eight forklifts: seven 2.5-ton electric forklifts for warehouse operations and one 3.5-ton rough-terrain forklift for complex outdoor conditions. Our company secured this bulk order by demonstrating a comprehensive product lineup and robust manufacturing capabilities.
In the spring of 2026, our overseas business department welcomed a major client—a large-scale Italian logistics and engineering services enterprise. With operations spanning both indoor warehousing and outdoor construction sites, the client was seeking a forklift supplier capable of meeting the demands of both environments.
I. Aligning Needs: Two Operating Environments, One Solution
After the Italian client submitted an inquiry via our official website, our overseas business team responded promptly. Through multiple in-depth video conferences, we gained a clear understanding of the client's specific requirements:
Warehouse operations: Seven 2.5-ton electric forklifts were needed for indoor cargo handling and stacking.
Outdoor operations: One 3.5-ton rough-terrain forklift was required to handle rugged terrain and heavy loads at construction sites.
Key equipment requirements included lithium-battery power for the electric forklifts to ensure zero-emission indoor operation, and superior off-road capability and stability for the rough-terrain forklift to navigate the complex, mountainous terrain of southern Italy.
After fully assessing these needs, our team recommended a comprehensive configuration package and provided detailed technical specifications and certification documentation. The fact that our products hold EU CE certification—meeting European market entry requirements—was a point of significant interest and approval for the client.
II. Cross-Border Visit: From Factory Tour to Test Drive
Having established initial trust through video communication, the client flew from Italy to Jining, Shandong, for an on-site visit.
Upon arrival, the client was personally received by our senior management, who accompanied them on a tour of the forklift production facility. The client witnessed the entire manufacturing process for both the 2.5-ton electric forklift and the 3.5-ton rough-terrain forklift, observing every stage from steel cutting, welding, and painting to final assembly and pre-delivery testing. During the visit, the client paid special attention to the core differences between the two product lines:
Regarding the 2.5-ton electric forklift:
Configuration and performance of the lithium-ion power system
Responsiveness, precision, and smoothness of the electronic control system
Charging efficiency and battery range
Ergonomic design for operator control
Regarding the 3.5-ton rough-terrain forklift:
Chassis ground clearance and off-road mobility
Drive system traction and gradeability
Structural strength and durability of the chassis
Suspension system adaptability to complex terrain
Following the tour, we arranged for the client to test-drive both models. The client personally operated the 2.5-ton electric forklift and the 3.5-ton rough-terrain forklift, experiencing their performance in both indoor warehousing and outdoor rough-terrain environments. The client spoke highly of the handling performance and operational efficiency of both products.
III. On-site Signing: Bulk Order for 8 Forklifts Secured
After the inspection, the client signed a purchase contract on the spot for seven 2.5-ton electric forklifts and one 3.5-ton rough-terrain forklift.
At the signing, the client cited three main reasons for choosing our company:
1. Comprehensive product coverage meeting diverse needs in one purchase. We offer both electric forklifts for indoor warehousing and rough-terrain forklifts for outdoor construction sites; this allows the client to complete a one-stop purchase without dealing with multiple suppliers, significantly reducing procurement management costs.
2. Superior product quality and complete certifications. We are one of the few domestic companies in the industry to hold Mining Safety Certification, EU CE Certification, and ISO9001 Quality System Certification, with products exported to over 40 countries and regions worldwide.
3. Excellent cost-performance ratio and professional, efficient service. Guided by the business philosophy of "premium quality at honest prices," we provide professional and efficient service—from initial online communication to on-site reception—effectively lowering the client's total procurement costs.
IV. Shipment and Delivery: Empowering the Italian Client’s Operational Upgrade
Currently, the eight forklifts have completed production and passed factory inspections; they are now ready for shipment to Italy. The seven 2.5-ton electric forklifts will serve the client's large-scale warehousing center, while the 3.5-ton rough-terrain forklift will be deployed for outdoor construction site operations. Our products are now exported to over 40 countries and regions worldwide. The recent bulk order of various forklift models from an Italian client marks a significant milestone in our continued expansion into the European market and underscores our comprehensive capability to meet diverse application needs.
